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Brand Storytelling Through Logo Designs

Your Logo Tells A Story – William Shakespeare once said, “What’s in the name?”. While he based the entire “Romeo & Juliet” around this idea, he knew that there was so much more to it than just a name.

The Vector Art Experts – Speedy Sep

When done right, the name of your business can tell every visitor a story, a story of your journey and your success. Similarly to the brand, your brand logo needs to tell a story as well. A logo is probably the tiniest yet, the most significant part of your online presence.

This small particle is a crucial part of your corporate identity that stands for those values the company presents. You probably can’t put your business name everywhere but, your logo can go anywhere you’d like it to go for example your social media, your t-shirts, business cards, letterheads, product images, catalogs and so on.

Why do I need a logo? – Your Logo Tells A Story

You must be asking yourself right now, why would I need a logo? I can simply use my brand name and run my business with that. A logo is not merely a small 150×150 px image that you put on your website, it’s a symbol!

A symbol that represents what you stand for. Do you recognize these logos?

amaz star bucks apple

If your question is yes, you have just answered yourself on why the logo is so significant to your online store. Since we have now established the fact that you are going to need a logo, let’s dive deeper into how it can help your brand.

It’s an attention grabber

Judging someone by appearance is plain wrong! However, that is not the case with your logo design and in fact, it’s the polar opposite. Quite often, it’s the first thing that a potential customer will notice about your business & your first impression can be your last impression. Literally!

First impressions

Speaking of the first impressions, your logo can also make or break a deal especially if it’s not well designed. If designed well, it can pique the interest of the users/visitors to be more engaged, however, if your logo is not well made or just doesn’t portray the business you own, it can’t go a long way.

The colors, tones, fonts – all of this is determined by the story you’re trying to tell.

It Promotes Brand Loyalty

As your brand evolves, your logo is going to become more familiar to a wide range of buyers, and this familiarity creates the perception that you’re trustworthy and accessible. Once they like you, your customers are going to seek you out again and again – and your logo is the thing they’ll look for first.

Proof Of Your Professionalism

There is no real business without the professionalism and professionally designed logo. By having your logo professionally designed, you automatically stand out from the rest of the competitors that might have developed their design in a hurried fashion, failing to fully appreciate the value of brand development.

Creates an Emotional Attachment

Visualize all the most famous logos. How do they make you feel? Logos are often the first thing that builds the emotional connection you’ve got with your favorite brands.

● 80% of consumers think that colors boost brand recognition.

● 93% of purchasing decisions are made based on visual perceptions.

● 7% of customers say they buy a product because of the color.

This is why your small business needs a logo that’s specially designed to draw a positive reaction from customers.

Raises Expectations

After being used to the Apples and the IBMs and Nikes of this world, we’ve come to expect any business to have some kind of professional look in the shape of a proper logo at the very least. If a business does not have this essential asset, why would anyone do business with them?

Without a logo, all these points have been cast aside, and no real effort yet has been put towards the design, development, and maintenance of a business’ front-facing visuals.

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With that in mind, you should try your best to create the best logo you can in case it is the only time someone sees it. Or you can simply contact Speedy Sep and our professional designers will design a perfect logo for your business that will tell a story about your business.

Thinking ahead in terms of trends and time. We aim to create designs which will remain unique and iconic, in other words – timeless designs. You want it, we’ll give it to you. Give us a buzz here!

Bottom Line

Every single company in the world has its own unique logo. However, not every company is prosperous. Not every logo in the world gets remembered. This is why your company’s story must be loud and has to be told by your company’s logo.

If you come across any questions regarding this blog, you can feel free to contact us.

Thanks!
John Reed
Speedy Sep

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